Corporate marketing & communications
Our service components at a glance
Effective strategies for corporate & employer communication
Whether pertaining to diversity, sustainability, female leadership, or corporate social responsibility (CSR) – companies today must position themselves on a variety of topics to engage their stakeholders. Additionally, there is increasing pressure to address the growing shortage of qualified professionals: many businesses face the challenge of being perceived as attractive employers in order to appeal to the right employees. At a time when traditional measures are losing their effectiveness, the optimal use of digital channels is particularly crucial. Our expertise helps companies become visible as corporate and employer brands among their relevant target audience. Our success is evidenced by awards such as the German Award for Business Communication, the BOB Award, and the ICMA Award.
We create content & campaigns that resonate with your target audiences
Our portfolio includes strategic consulting and concept development for innovative corporate and employer brand communication, as well as production services. These services encompass video production, website and social media content, editorial layout, and corporate design. Additionally, we develop and implement media campaigns to effectively reach the relevant target audience. A key focus is on designing and executing impactful LinkedIn strategies. Our clients include such corporate brands as Stage Entertainment, Malteser Hilfsdienst, Helmholtz Munich, Ernst Klett Verlag, and HANSETRANS.
We develop tailored strategies for effective employer branding and corporate positioning communication. We address specific gaps in the system and provide customized services that corporate communications or personnel marketing departments may not be able to cover internally.
Whether owned or paid media – we create the right creative formats for strategic PR topics, corporate culture, or expert positioning. We produce articles, social media posts, video content, and corporate marketing materials in both print and digital formats – from authentic employee portraits to credible corporate films.
Strong content deserves broad reach: we effectively combine the organic distribution of corporate content with targeted paid media on the appropriate channels. This also includes content management for websites and blogs as well as the implementation of SEO and SEA measures. We work closely with all areas of the agency group to ensure comprehensive media planning.
Any questions? Please feel free to contact us.
Managing Director Corporate Marketing & Communications
