Brand strategy

How comprehensive brand positioning works

Brand consulting
in times of change

Your brand is the face of your company. But how is it perceived in these times of changing consumer and communication behaviour? Regardless of whether your brand is established or entirely new, our brand strategy experts will ensure that it is positioned in a way that will appeal to today’s consumers.

Progress through effective
market positioning

Our measures are invariably based around your brand’s core. Our measures to develop a modern brand strategy include regularly monitoring your brand’s profile, image and activating power.

Based on our findings, we then devise brand positioning measures and dynamically adapt aspects such as brand message to market developments. Our brand consulting unit can also advise you on new forms of communication and guides you on how to build a new brand.

Our expertise

Our brand strategy experts cover a wide variety of specialist fields, including the following:


Martina Vollbehr
Executive Manager

+49 (0)40 30 37 66-63 +49 (0)40 30 37 66-63