About us

Find out more about the independent advertising
agency pilot

From media agency to
full-service provider

Since its beginnings in 1999, pilot has gone from being a classic media agency to a full-service provider of modern brand communication, and is now one of Germany’s largest, independent owner-run agencies.

Official RECMA ranking

We are among the top 10 German media agencies according to the RECMA ranking, and are a founding member of the Local Planet global agency network.

At our five locations in Hamburg, Munich, Berlin, Stuttgart and Nuremberg, over 400 experts from 60 specialist areas dedicate themselves to developing and implementing effective communication concepts. We also provide clients with support in the form of executive consulting services.

Philosophy Collaboration Ranking Market Partnerships Awards and distinctions

From here into the future

The media landscape is in continuous flux and becoming increasingly fragmented. We use the variety and dynamism that this creates to strengthen your brand, designing communication that caters to people’s rapidly changing media habits.

Guided by our motto, “From here into the future”, we develop and implement your campaigns as a full-service provider, carving out clear advantages for you in a constantly changing market environment.

Success through collaboration

At pilot, we believe that true success comes from interdisciplinary approaches, which is why, to drive your brand forward, we pool and interconnect the expertise of our media professionals, technology and data specialists, creatives and researchers.

Our comprehensive range of services spans brand strategies, research into the effects of advertising, media purchasing and planning, creation and production, content and social media marketing, partnerships and innovative brand experiences.

pilot rankings

pilot’s RECMA ranking confirms its status as one of Germany’s largest owner-run agencies:

10th in the RECMA ranking*
Second largest independent media agency
Third largest digital marketing agency

*Sources: RECMA Agency Ranking (July 2017), BVDW Internet Agency Ranking for 2018 (category: marketing/branding)

pilot on the market

pilot, in addition to being one of Germany’s largest independent and owner-run agencies, is a member of the Local Planet network and, as such, can also offer you wide-ranging international expertise.

Corporate responsibility is also something we take seriously, as reflected in our support of the Kinderjahre foundation and our involvement in numerous industry committees, through which we seek to drive the market forwards in the interests of our clients.

We also hold exclusive events such as “pilot@OMR”, which regularly attract the attention of the marketing and media industries.

Partnerships and memberships

pilot is a member of the OMG (Organisation of Media Agencies ), the GWA (German Association of Communication Agencies), and the German Association for the Digital Economy (BVDW). We were also one of the first agencies in Germany to be named a premium Google partner.