International media planning

pilot is the LOCAL PLANET
agency in Germany

Make use of our international agency network

pilot is a founding member of LOCAL PLANET, a global network of independent media agencies.

As Germany’s official LOCAL PLANET agency, we can take on complex international media planning mandates and then process these in collaboration with the world’s best agencies.

LOCAL PLANET: a network of independent media agencies

As a network of independent media agencies, LOCAL PLANET distinguishes itself clearly from global media networks. In terms of international media planning, it offers an effective counter-model to centralised media management operations.

Our agency network comprises agencies from more than 68 markets across over 90 locations, and boasts a total billing volume of around USD 14 billion. It includes such eminent players as US industry giant Horizon Media and the award-winning British agency the7stars.

pilot is Germany’s official LOCAL PLANET agency. At DMEXCO, LOCAL PLANET CEO Martyn Rattle chatted to our managing director Uli Kramer about the agency network’s successes, goals and future plans.

pilot@dmexco17: Uli Kramer and Martyn Rattle about Local Planet

International media planning: What sets LOCAL PLANET apart?

As a partner for international media planning, LOCAL PLANET offers numerous benefits:

THE LOCAL-UP PRINCIPLE

As the German LOCAL PLANET agency, we collaborate with our partner agencies around the world according to the “local-up” principle. This states that all media-related decisions should originate locally and only later be incorporated, in close coordination with the stakeholders involved, into the pertinent overall strategy. This approach enables us to effectively cater to the particularities of the respective markets.

All member agencies enjoy long-standing success in their markets, with many counting among their respective home country’s strongest growing agencies. Because every partner agency is owner run, clients always have the management team at their full disposal.

By tasking us with your international media planning, you benefit both from the comprehensive efficiency of an independent agency and from the strengths of a global agency network.

For further information, please also visit the official LOCAL PLANET Website.

Contact

Ulrich Kramer
Executive Manager

+49 (0)40 30 37 66-11 +49 (0)40 30 37 66-11
u.kramer(at)pilot.de

Contact

Volkmar Amedick
Executive Manager

+49 (0)40 30 37 66-11 +49 (0)40 30 37 66-11
v.amedick(at)pilot.de