Integrated video planning
Combining TV and
TV and online planning
from a single source
Just as media users cannot be divided into users of classic media and users of online media, media planning can no longer be solely TV- or digital video-focused. Our cross-media agency counts among the pioneers of integrated video planning.
Double Play: our planning instrument for TV and
pilot’s focuses on professional responsibility, but focuses more on the interests of the consumer. This mindset is what led us to develop Double Play for TV and online planning.
Double Play is so far the only planning instrument on the German advertising market to facilitate comprehensive control on the basis of shared usage data. It also ensures that any performance gaps can be filled.
Take advantage of our Double Play-based integrated video planning services for your TV and online campaigns.