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Marketing insights

Strategic insights that drive your business forward

Our service components at a glance

Target group analysisCompetitive analysisMarket analysisConsumer trends pilot radarBenefits & barriers studiesUsage & attitude studiesMarketing researchAdvertising effectiveness research

Informed decisions through precise data

In a dynamic and ever-evolving market landscape, precise data and in-depth analyses open up new opportunities for informed and forward-thinking decisions. Our insight experts help you gain the relevant insights you need to successfully position your brand and achieve your marketing goals. Through targeted market and target group analyses and the use of AI technologies, we identify your customersneeds, assess market potential, and develop data-driven (media) strategies that propel your brand forward. 

 

 

From insights to tailored strategies 

 

We tailor our marketing insight tools precisely to your specific goals and challenges. Utilizing both qualitative and quantitative methods, we gain detailed insights that serve as the foundation for your strategic decisions. We ensure that you receive the information you need to act successfully. 

Portrait von Celiné Murschel
“As a client advisor at pilot, our in-house expertise in marketing insights and media mix modeling helps me to maximize the efficiency of your campaigns. This enables us to make data-based decisions that precisely achieve your target KPIs and ensure measurable success.”
Celiné Murschel
Teamlead media consulting
Contact

Any questions? Please feel free to contact us.

Portrait von Hartmut Brügner
Hartmut Brügner

Director Market & Media Research

Martina Vollbehr

Managing Director